'I am Lewis': Target's Halloween jack-o'-latern decoration goes viral on TikTok

2025-04-20 08:18:54 source: category:Markets

A towering jack-o'-latern with some unique catchphrases is becoming the Internet’s latest obsession. 

With a tinge of lovable attitude, the eight foot tall creature insists he not be called a jack-o’-lantern but Lewis instead. 

"I am not a king. I am not a God. I am Lewis," and "I am not a jack-o'-lantern. My name is Lewis." 

Those who have seen Lewis in person at their local Target stores have taken to TikTok to post videos of their encounters with the Halloween ghoul.

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Lewis is sold in Target stores and on Target's website for $180. But if you want Lewis, it may be hard to snag him. He is already sold out online and in most stores, according to the company’s website. 

Lewis was introduced this year with Target’s 'Hyde & EEK! Boutique' Halloween line. Also apart of that same line are  Li'l Lewis (yes another Lewis but smaller) and the sly pumpkin swamp ghoul. 

In a recent press release, Target is encouraging people to share any photos and videos of Lewis to TikTok and other social media platforms using the hashtag #MyNameIsLewis.

The press release also states that Lewis could be here to stay? "You may have seen Lewis sporting a team member nametag in some stores. No word yet on if he’ll go from seasonal team member to year-round."

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