Paris Olympics: Simone Biles, Team USA gymnastics draw record numbers for NBC

2025-04-20 09:00:14 source: category:Markets

Just like Simone Biles flying through the air on vault, NBC’s viewership numbers for the women’s gymnastics team final at the Paris Olympics were through the roof.

NBC’s live daytime broadcast of the women’s gymnastics team final averaged 12.7 million viewers across NBC and Peacock, marking the event as one of the network’s top weekday daytime events in Olympic history.

This meant that more people tuned in live to watch Team USA’s gold-medal-winning performance than for any single game of the 2024 NBA Finals or the first round of the 2024 NFL draft. 

The live broadcast aired from 12:15 p.m. to 2:30 p.m. ET on Tuesday. NBC reported a total audience of 34.7 million throughout the day, which included later replays of the team gymnastics final during primetime.

Viewership of the Paris Olympics has so far surged past Tokyo, with NBC’s five-day total audience average up 79% from the 2021 Games. Paris, which is six hours ahead of the East Coast, offers a more convenient time zone for an American audience than Tokyo, which is 13 hours ahead of the Eastern time zone. 

2024 Olympic medals: Who is leading the medal count? Follow along as we track the medals for every sport.

More:Markets

Recommend

Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas

A federal court on Wednesday affirmed a federal judge’s 2021 ruling imposing a $14.25 million penalt

Winning matters, but youth coaches shouldn't let it consume them. Here are some tips.

Mark Uyl has been watching, coaching or refereeing Michigan high school sports for three decades. Th

In Mississippi, most voters will have no choice about who represents them in the Legislature

JACKSON, Miss. (AP) — After being in office for over a decade, Mississippi state Sen. Dean Kirby got